Warning to Upper Sixth : Don't use this in your monopoly essay!!
A video rich in material on barriers to entry
From Land Grabs to Clubcards, Tesco have ensured that they are everywhere selling everything to everyone
This is a great video on how Tesco target all consumers - from the value-conscience to those who can afford more. This video hows how they built over a railway to ensure that they dominate a local area earning them revenues of £400,000 a week - £180,000 taken from Sainsburys. Their first commandment : build everywhere; and once its built it, they will come. (It hasn't worked on me. Tesco built a store 2 minutes walk from my front door. I still go to the Turkish grocery store 10 minutes away)
The second commandment in the Tesco "bible" is thou shalt sell to everyone, so to make a standard breakfast would cost around £7 for a family, whilst the finest range would set you back £12. And how do they target them so effectively : Clubcard.
And their last commandment : sell everything. the video tells the sad story of a Tesco addict!
More about local campaigns here
A video rich in material on barriers to entry
From Land Grabs to Clubcards, Tesco have ensured that they are everywhere selling everything to everyone
This is a great video on how Tesco target all consumers - from the value-conscience to those who can afford more. This video hows how they built over a railway to ensure that they dominate a local area earning them revenues of £400,000 a week - £180,000 taken from Sainsburys. Their first commandment : build everywhere; and once its built it, they will come. (It hasn't worked on me. Tesco built a store 2 minutes walk from my front door. I still go to the Turkish grocery store 10 minutes away)
The second commandment in the Tesco "bible" is thou shalt sell to everyone, so to make a standard breakfast would cost around £7 for a family, whilst the finest range would set you back £12. And how do they target them so effectively : Clubcard.
And their last commandment : sell everything. the video tells the sad story of a Tesco addict!
More about local campaigns here
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