Technically we are not in a recession yet. Today it was announced that the economy had strunk by half a per cent, but for a recession that needs to happen twice in a row.
Nevertheless, with incomes falling, inferior goods are in the ascendency and you don't find many more inferior goods than in Poundland. This piece from the BBC looks at the pressures they face with regards to fluctuating exhange rates and inflation as well as how successful they are becoming.
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