Sunday, 20 June 2010

Mergers


Kieran has asked about mergers and integration.

Vertical integration : two companies at the different stages of production. E.G : car manufacturer buying steel company or IBM (maufacturer of computers) buying Microsoft.

Horizontal integration : two companies at same stage of production eg : Apple buying Microsoft; ie complementary goods

Conglomerate : un-related industries.

For defintions, I always use The Economist:

No comments: