FT.com / Weekend columnists / Tim Harford - Illuminating advice on the dark art of ‘drip pricing’

FT.com / Weekend columnists / Tim Harford - Illuminating advice on the dark art of ‘drip pricing’

..... is a superb article by Tim Harford, author of The Undercover Economist and BBc presenter.  He looks at how the three principles behind behavioural economics can be used to con us.

Drip pricing is a topic we are going to study in-depth in unit 3, so essential reading for the Upper Sixth, recommended reading for the Lower Sixth and really only for the brave amongst Year Eleven....... although you know I will ask